Are you looking for the most affordable ways to see London? If so, do your research before you go. You can save money several ways. First, if possible, plan to travel when the airfare rates are lower. Also, you can save money on hotels in London several ways. Avoid booking rooms during the busiest travel times, typically July and August. This is when hotel rates are the highest. You can also save money on hotels by searching the wide variety of travel planning sites for low rates. When looking into attractions, see if there are certain days and times when the entry price is reduced. You can also purchase attraction discount cards that can save you money.