The term “ search engine optimisation ” means creating a website if it’s not already exisitng or modifying an old one so that it can be search-engine friendly. ‘True’ Search Engines send computer programs known as “spiders” to scan your website. An optimiser’s task is to understand how these spiders work and what information they are looking for in order for the search engines to determine the value of your web site. Search engine optimisation success is largely dependant upon the keywords required. Only intelligent keyword choices, well written source code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.