My brother has been riding in the rodeo for amateurs and practices his riding all of the time.  He enters the roping competitions and has won several ribbons for first place over the past few months.  When I asked him where he buys his supplies he told me there is a store near the arena that sells western horse tack so he has been going there.  They usually have a discount section and he has found a lot of good bargains on his riding supplies.  He told me they also have clothing so he gets his rodeo outfits there too.  He loves a bargain and the owner gave him a coupon for 30% off his next purchase.