At this point a link building company becomes quite valuable. The complete objective of using link building services is to firstly have each page of those website optimised for the best keyword(s), secondly its to outsource the laborious task of systemically creating the links, that may often be in the 000s for highly competitive terms. The nearer to the highest of the results in the search engines you will be in your keywords so much the better the return on investment, but that depends on the keywords obviously eg. Fast loan vs free cat book which keyphrase do you prefer to be ranked biggest for? The phrases fast loan would be more profitable and in consequence more competitive. More visitors will induce more business if the keywords are right. Its that easy. But its not You require to make certain that the page converts visitors into customers. But you should get the visitors before you can concentrate on conversion. So specialise in getting the links and traffic first then begin to start testing to maximise the conversions. Easy still, outsource the traffic and building links work and focus on getting the website ideal for whenever your visitors arrive.