How can you convert small business marketing ideas into a best selling product? Ideas are valuable pieces of information. Sometimes, they are well thought out and do not come to you right away. In fact, some people have toiled hard for it and done a few research here and there. When you find these ideas to be unique and become a valuable piece of information, you can’t just give it away. Like what most Internet marketers do, they turn small business marketing ideas into a product that most people would be willing to buy. They can take the form of e-books, books, packets of information, CDs, etc.