There is nothing more powerful in terms of marketing than the personal recommendation. “Which Personal Injury Lawyer should I use?” If then someone says that they used so and so and these lawyers were wonderful and competent, then it virtually is a done deal. The other side also holds true. If someone says to you,” what ever you do, don’t use Gumball, Toffee and Associates” then this legal practise has just lost a potential customer. The personal recommendation, especially a glowingly positive recommendation is priceless. It is obtained by providing good service! Every recommendation earned through good service is well deserved and earned.