A company that launches any new brand item should also think thoroughly about its marketing among its target audience. In market, one can easily find various advertising modes these days for their brands. However, before taking up any of these marketing as well as advertising initiatives, it is very necessary to see that their product will be effectively able to cater target audience’s requirements. This in turn, after full determination, should also be shown to prospective customers. To do this, nowadays companies use the process of direct mail fulfilment. Wide numbers of companies, all over world, are practising this approach.