Ever since the internet has begun evolving, groups have always discovered innovative ways of using this technology in a new way.  You can now see nearly everyone using the internet in some capacity, whether for email or for their own personal web site.  I believe the major force behind much of what we do on the internet has come from the business world.  Businesses are always trying to find fresh and innovative ways to harness the power of the internet for their marketing purposes.  If you own an internet business, you would focus as much effort on driving traffic to your web site rather than anything else.  As a result of this, it has opened up the internet to a world of creative possibilities.